Home
Multiculturalism and Advertising by Anuradha Bhattacharjee, Hardcover | Indigo Chapters
Loading Inventory...
Coles
Multiculturalism and Advertising by Anuradha Bhattacharjee, Hardcover | Indigo Chapters
From Anuradha Bhattacharjee
Current price: $51.94
![Multiculturalism and Advertising by Anuradha Bhattacharjee, Hardcover | Indigo Chapters](https://dynamic.indigoimages.ca/books/9780199453566.jpg?scaleup=true&width=600&quality=85&lang=en)
![Multiculturalism and Advertising by Anuradha Bhattacharjee, Hardcover | Indigo Chapters](https://dynamic.indigoimages.ca/books/9780199453566.jpg?scaleup=true&width=600&quality=85&lang=en)
Coles
Multiculturalism and Advertising by Anuradha Bhattacharjee, Hardcover | Indigo Chapters
From Anuradha Bhattacharjee
Current price: $51.94
Loading Inventory...
Size: 25.4 x 216 x 300
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
Few expressions of globalization are as visible, widespread, and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure globalization, but also a catalyst to increasing interconnections between economies andcultures. This book presents a comparative analysis of intercultural advertising through an empirical study of advertisements in two geographically diverse commercial regions - Europe and India. Showing that there has been a significant increase in multicultural images, symbols, and texts in advertisements across consumer goods-for the elite as well as less elite-this book argues that there is a growing congruence of values among different cultures. It suggests that in spite of ourdifferences, we are moving, at least in the corporate world, towards a larger unity that is shaping the world. | Multiculturalism and Advertising by Anuradha Bhattacharjee, Hardcover | Indigo Chapters