Hype Yourself is an invaluable toolkit for anyone looking for help to build their brand. Crammed full of insider advice starting with the PR building blocks of forming your strategy, to the execution of creative campaigns. It includes expert tips from journalists and industry specialists and is supported by a stack of online resources. This guide will show you that anyone can learn to be a great publicist and will see direct results in their business. | Hype Yourself by Lucy Werner, Paperback | Indigo Chapters