Get the strong hold you've been looking for with Firme Hold Styling Gel. Unlike cheap drugstore gels, our alcohol-free formula won't dry out or flake, ensuring a long-lasting, sleek look. Perfect for any hair type, this signature scented gel allows for easy styling and effortless removal.

Flake-free formula
Washes out easily
Leaves a musky vanilla scent
Alcohol-free
Works for all hair types & textures
Those wanting a glossy finish
Delivers an strong hold with high shine
Apply to dry hair for less shine and stronger hold or damp hair for more shine and a slightly less strong hold
Start with a dime-sized amount into your palms
Rub together and work into hair from the roots upwards
Finish with a comb to prevent clumps and complete the hairstyle