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The Political Marketing Game by J. Lees-Marshment, Paperback | Indigo Chapters

Compare The Political Marketing Game by J. Lees-Marshment, Paperback | Indigo Chapters

J. Lees-Marshment

$80.50

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism. | The Political Marketing Game by J. Lees-Marshment, Paperback | Indigo Chapters

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