Compare Defending Your Brand by T. Calkins, Hardcover | Indigo Chapters

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. | Defending Your Brand by T. Calkins, Hardcover | Indigo Chapters