Home
Defending Your Brand by T. Calkins, Hardcover | Indigo Chapters
Loading Inventory...
Coles
Defending Your Brand by T. Calkins, Hardcover | Indigo Chapters
From T. Calkins
Current price: $102.50
Coles
Defending Your Brand by T. Calkins, Hardcover | Indigo Chapters
From T. Calkins
Current price: $102.50
Loading Inventory...
Size: 0.78 x 9.02 x 1.37
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. | Defending Your Brand by T. Calkins, Hardcover | Indigo Chapters