Responding to the rapid growth of personal narrative as a method of inquiry among qualitative scholars, Bud Goodall offers a concise volume of practical advice for scholars and students seeking to work in this tradition. He provides writing tips and strategies from a well-published, successful author of creative nonfiction and concrete guidance on finding appropriate outlets for your work. For readers, he offers a set of criteria to assess the quality of creative nonfiction writing. Goodall suggests paths to success within the academy—still rife with political sinkholes for the narrative ethnographer—and ways of building a career as a public scholar. Goodall’s work serves as both a writing manual and career guide for those in qualitative inquiry.