Find out how these fun, stackable blocks became the most popular toys in the world. The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name-which comes from the Danish phrase meaning to always "play well"-encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept-small plastic bricks that snap together-morphed into a cultural phenomenon. | What Is Lego? by Jim O'connor, Paperback | Indigo Chapters