The financial planning industry is full of self-proclaimed experts who tell advisors how to run (and sell) their practices, despite having no personal experience and no skin in the game. In other words, if following “expert” advice costs you millions, the “expert” doesn’t lose any sleep. Unlocking Massive Value is the ultimate insider’s guide on how to position one’s financial planning practice for maximum value. In pulling back the curtain on his own practice sale (including four failed transactions and an ultimate sale for double the appraised value), financial advisor Matthew Jarvis shows financial advisors exactly what they need to do (and not do) to make their practice as valuable as possible. In addition to sharing the details of his own eight-figure sale, Jarvis shares lessons from dozens of other sales he has seen firsthand, creating the industry’s only real-world guide to what sells, for how much, and what financial advisors can do about it. Jarvis also shares why, despite being just forty-three years old, it made sense for him to sell and why dozens of other advisors in their forties are also selling (hint: it’s not because they’re retiring). In Unlocking Massive Value , financial advisors will also learn why every advisor, regardless of size or age, needs to take a serious look at pulling equity from their practice before these historically high valuations revert to the industry standard of 2x–3x gross.