People don't resist change ... they resist being changed. In only five steps, leadership visionaries Christine Kahane and Doug Krug reveal a more effective way to navigate today's complex business world. It's the book designed for leaders of the 21st century. UNLearning is the benchmark for organizations seeking resilience and profitability in turbulent times. Created for leaders who are ready to make quantum leaps forward by building engaged teams, your insights will include: - Change does NOT have to be hard! - It is NOT human nature to resist change. - People DON'T resist change so much as they resist being changed. UNLearning! will have your people driving collaboration and innovation. Deeply engaged teams can access potential that's been suppressed by fix-the-problems conditioning. Your outcome: an agile culture, and a healthy business. Kahane and Krug's UNLearning Factor is a 5-Step challenge that creates a shared remembering environment. Learning happens. Productivity increases. Your company becomes a workplace of choice. UNLearning! Leading Change Without Resistance is written in its entirety with Human Intelligence. No AI was used in any part.