At some point, whether you're ready or not, a reputational crisis will strike. It will threaten every aspect of your business and seep into parts of your personal life. It's not a question of if a crisis will hit but when. When it does, there's no time to stop and strategize. What's your plan for survival? Communication strategist Wesley Donehue has managed some of the biggest political and corporate scandals in recent decades. One of the first strategists to successfully navigate crises in the digital world, Wesley has discovered thirteen rules for managing every communications crisis. In Under Fire, he shares these rules and provides an inside look at the scandals that helped him define a proven system for weathering every type of storm. You need a crisis communications strategy now, before you actually have to use it. No matter the industry you're in or the type of business you run, Under Fire is the framework that will enable you to be nimble, aware, and prepared for anything that comes your way.