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Coles

Uncommon Sense Common Nonsense by Jules Goddard, Paperback | Indigo Chapters

From Jules Goddard

Current price: $24.50
Uncommon Sense Common Nonsense by Jules Goddard, Paperback | Indigo Chapters
Uncommon Sense Common Nonsense by Jules Goddard, Paperback | Indigo Chapters

Coles

Uncommon Sense Common Nonsense by Jules Goddard, Paperback | Indigo Chapters

From Jules Goddard

Current price: $24.50
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Size: 0.77 x 7.5 x 270

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This is for managers who know that their organizations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies are little more than banal wish lists. It puts forward the notion that the application of uncommon sense-thinking or acting differently from other organizations in a way that makes unusual sense-is the secret to competitive success. Jules Goddard is a fellow of the Centre for Management Development at London Business School. Tony Eccles is a visiting professor of strategic management at Cass Business School, City University, London. | Uncommon Sense Common Nonsense by Jules Goddard, Paperback | Indigo Chapters

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