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Coles Trapped by Good Decisions: How Service Firms Scale Without Stalling at Village Green Shopping Centre in Vernon, BC
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Most service firms aren't broken. They're trapped by their own success.
The decisions that built your business are now quietly becoming your ceiling.
You built something real. The decisions that got you here were good ones. Reasonable, defensible, often the only logical move at the time. But over time, those same decisions got repeated and without realizing it, they started limiting your growth.
That's how the trap forms.
Not from mistakes, but from good decisions repeated until they become the ceiling.
In Trapped by Good Decisions , Andrew Montz identifies the three growth traps that quietly hold professional service firms back:
The Capability Trap. Offers built around internal capabilities instead of clear client needs, slowing sales and making delivery unpredictable.
The Hero Trap. Growth that depends on a few key individuals, making scaling fragile and unsustainable.
The Operator Trap. When running the business consumes all your time, leaving no room to evolve it.
The Way Out
The escape route is practical and proven — shaped by more than three decades of building, scaling, and exiting service firms, including multiple acquisitions and one IPO.
No theory. No generic advice.
Just a clear way to see the traps and a concrete path to move beyond them.
Who This Book Is For
Founders and leaders of professional service firms who:
Have built a real, revenue-generating business
Feel growth getting harder, slower, and more fragile than it should
Know their firm should scale better, but aren't sure why it isn't
If this sounds familiar, you're not stuck because you made bad decisions.
You're stuck because you made the right ones for too long.
The trap is real. So is the way out.
Read Trapped by Good Decisions to start seeing your business differently and building it to scale.
Most service firms aren't broken. They're trapped by their own success.
The decisions that built your business are now quietly becoming your ceiling.
You built something real. The decisions that got you here were good ones. Reasonable, defensible, often the only logical move at the time. But over time, those same decisions got repeated and without realizing it, they started limiting your growth.
That's how the trap forms.
Not from mistakes, but from good decisions repeated until they become the ceiling.
In Trapped by Good Decisions , Andrew Montz identifies the three growth traps that quietly hold professional service firms back:
The Capability Trap. Offers built around internal capabilities instead of clear client needs, slowing sales and making delivery unpredictable.
The Hero Trap. Growth that depends on a few key individuals, making scaling fragile and unsustainable.
The Operator Trap. When running the business consumes all your time, leaving no room to evolve it.
The Way Out
The escape route is practical and proven — shaped by more than three decades of building, scaling, and exiting service firms, including multiple acquisitions and one IPO.
No theory. No generic advice.
Just a clear way to see the traps and a concrete path to move beyond them.
Who This Book Is For
Founders and leaders of professional service firms who:
Have built a real, revenue-generating business
Feel growth getting harder, slower, and more fragile than it should
Know their firm should scale better, but aren't sure why it isn't
If this sounds familiar, you're not stuck because you made bad decisions.
You're stuck because you made the right ones for too long.
The trap is real. So is the way out.
Read Trapped by Good Decisions to start seeing your business differently and building it to scale.
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