This is a practical guide to planning, conducting and presenting a sociolinguistic research project. Written in an accessible and engaging style, the book begins with a brief review of what sociolinguists study and how they study it, before guiding students step-by-step through the research process. It presents a range of qualitative and quantitative data collection and analysis methods, including surveys, interviews and corpora, supported by examples from both published researchers and student projects. Drawing on the experiences of their own students, the authors provide supportive guidance on common areas of difficulty, such as framing questions, selecting participants and interpreting data. The final part shows you how to organise and write up your findings. Chapters are further enriched with hands-on activities and discussion questions. This is an essential companion for budding sociolinguistic researchers with a desire to understand the linguistic landscapes around them and communicate their findings to others. | Thinking Sociolinguistically by Paul McPherron, Paperback | Indigo Chapters