The following text field will produce suggestions that follow it as you type.

Loading Inventory...

Coles

The Structure Of Multimodal Documents by Tuomo Hiippala, Hardcover | Indigo Chapters

From Tuomo Hiippala

Current price: $281.50
The Structure Of Multimodal Documents by Tuomo Hiippala, Hardcover | Indigo Chapters
The Structure Of Multimodal Documents by Tuomo Hiippala, Hardcover | Indigo Chapters

Coles

The Structure Of Multimodal Documents by Tuomo Hiippala, Hardcover | Indigo Chapters

From Tuomo Hiippala

Current price: $281.50
Loading Inventory...

Size: 0.8 x 9 x 1.1

Buy OnlineGet it at Coles
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora. | The Structure Of Multimodal Documents by Tuomo Hiippala, Hardcover | Indigo Chapters

More About Coles at Village Green Shopping Centre

Find everything in-store including new, used and children’s books, music, movies, games and toys. Visit Coles today to find the perfect gift, or a novel for yourself. COVID-19 UPDATE: Open | Regular Centre Hours

Powered by Adeptmind