In response to a homophobic slur against his nonbinary best friend Fleek, Markle Sparkle calls upon his loyal followers to shame a young midwestern girl named Shawna. Things get out of hand; the trolling becomes so vicious and widespread that Shawna takes her own life in a moment of impulsive desperation. Her family sues Mark, who is banned from social media and sentenced to a summer of community service in Shawna's hometown of Upper Sandusky, Ohio. Devastated, Mark is forced into a journey of self discovery and redemption. In connecting with America's heartland Mark learns the value of in- person human connection. He uses his skills and experience to unite the residents of this tiny town against an oppressive corporate menace. Through loss, sacrifice and friendship Markle Sparkle transcends his narcissistic outlook and discovers a more community focused perspective. He becomes a servant to the greater good. At least that's how his PR team is framing it.