The biggest challenge most companies face today is that they use transactional selling. They push their sales team to consistently hunt for new sales opportunities rather than focus on increasing their total customer sale value through a predictable and repeatable method to capitalize on existing customer relationships. Consider this book a much-needed guide to shifting your organization from transactional selling to embracing a sales method that will explode your sales revenue and engage your entire organization. Why? Prospects are more challenging to reach than ever; work-from-home schedules, anti-spam legislation, and visitor restrictions make it increasingly difficult for your sales team to do what you want them to do-sell. Worse yet, when they make a sale, they often feel like they burden the rest of the organization. Complaints about unachievable delivery dates, unacceptable terms, or insufficient profit result in a clear divide between sales and everyone else. The result? A slow erosion of your sales and an increased likelihood that your sales team will soon be searching for a different career. This book flips the script on how you sell, providing simple strategies that can double, triple, or even quadruple your sales revenue. In this book, Shawn shares: • Why Your Company Isn't Multiplying Sales Today • How to Win the Race to Capture New Customers (the ingredient you're missing!) • Overcoming the Sales Time Paradox • The Five Upsell Opportunities for Every Customer • Six Rules for Complimentary Cross-Sells • Building and Introducing a Sales-Centric Culture • And much, much more!