Why do some people embrace risk while others avoid it at all costs? How do you know when to take a chance or when to walk away? And what happens after a risk crashes miserably, pays off handsomely, or lands in the muddy middle of life? The Risk Paradox examines the stories of over one hundred notable risk-takers, in business and life. This unprecedented study provides fascinating, intimate views on risk and its meaning--before, during, and after the plunge. The authors' research reveals lessons and secrets of those who embrace risk as a part of life, taking us to the heart of the Risk Paradox itself: taking a risk is the least risky thing you can do to live a fulfilling life. The Risk Paradox will change how you approach moments of decision in your own life--when you must decide what risks to take and why.