Asian Paints is India’ s largest paints company and its early history is hardly known; even less is known about how Champaklal Choksey and his friends made Asian Paints the largest paints company in India as far back as 1967. There are many lessons that are relevant even today – from investing in high quality talent to separating management and ownership. Most importantly, there are very few books that show how honest businessmen can – and should – build large-scale institutions that endure beyond their lifetime, just as Champaklal Choksey has done. This book tells the story of an iconic institution and its less-known but visionary founder.