This detailed self-assessment audit can be used: - to measure and improve the effectiveness of your present pricing strategy- or to create a sound pricing strategy where none exists. First, use the audit to understand the 5 factors to consider when setting prices - and how to balance them. Then get clear answers to questions like these: - Does your pricing strategy support broader corporate objectives?- Have you fully understood the influence of price on your customers?- Do you use price correctly as an indicator of product/service quality?- Do you use reference prices and differential prices effectively?- How well do you use breakeven and profit analysis?- Do you use appropriate pricing strategies at different stages in the product/service life cycle?- How do you use promotions and discounting?- Have you considered the legal issues? The audit doubles as a complete introduction to the whole question of how to set prices and calculate the consequences of your pricing decisions. The audit's 7 steps are: Step 1: Assess the Consistency Between Corporate and Pricing ObjectivesStep 2: Assess the Relevant Economics for the Pricing StrategyStep 3: Determine How Your Buyers Perceive PricesStep 4: Determine the Relevant Costs for the Pricing StrategyStep 5: Determine the Characteristics of each Specific Price DecisionStep 6: Integrate Specific Price Decisions into an Overall Pricing StrategyStep 7: Assess the Administrative Structure for Managing the Pricing Function. | The Pricing Strategy Audit by Kent B Monroe, Paperback | Indigo Chapters