Why does one entrepreneur struggle through eighty hours a week just to make half as much as another working twenty? You've always been told the secret to success is working hard and clawing your way to the top. But what if it isn't? Nearly every great organization, whether Apple, Nordstrom, Zappos, FedEx, or Disney, follows a stunningly similar formula, defying the standard principles of entrepreneurship. Think your small business can't compete? Think again. Recent advances in media and technology have leveled the playing field, letting you leverage that big-business playbook even with a small-business budget. Full of valuable insights from Jay Abraham, Sir Richard Branson, Seth Godin, Denny Hatch, Dan Kennedy, Marshall Thurber, and many others, The Predictable Profits Playbook shows you how to optimize your existing marketing dollars without gimmicks, schemes, or stunts, to claim the full measure of success you deserve.