Tom Moore is the greatest NFL assistant coach of all-time, though he humbly cites the talent and hard work of his players as the keys to his success. In The Players' Coach, the oldest active NFL coach chronicles the most exceptional players-first career in the history of professional football, talks football with his elite protégés and his underdog mentorees alike, and lays out the principles that helped him define the modern gridiron. In an era of "systems" and "analytics," Moore maintains a refreshing focus on the "Jimmys and Joes"—constantly refining and augmenting players' individual talents and ability to read defenses, and building play-calling around the unique skills of his players. This book digs deep into Moore's one-on-one sessions with all-time NFL greats, untested rookies, and grizzled veterans seeking football knowledge and play-making prowess. With Moore's coaching tips, leadership philosophy, and life lessons woven throughout, The Players' Coach is a player-development masterclass. It is also an inspirational life story, from humble beginnings to becoming the quarterback for the University of Iowa, a college coaching career, and then to assistant-coach and offensive-coordinator roles in six different decades. This book is destined to be a football classic, a coaching Bible, and a must-listen on leadership.