By the end of this book you will have a marketing plan ready to implement and track- Set your goals- Understand your customers- Explore the competitive environment- Generate innovative ideas- Set up systems to track your successOther books help you talk the talk. The Teach Yourself Coach books helps you walk the walk. Who are you? * Anyone with a product or service to marketWhere will this book take you?* You will have a fully fledged business plan ready to implement and trackHow does it work?* A combination of practical tried-and-tested advice, and unique interactive exercisesWhen can you do it?* In your own time, at your own paceWhat else do you get?* Access to free online videos and printable resourcesWhy Teach Yourself®?* Teach Yourself books are trusted around the world and have helped sixty million people achieve their goals | The Marketing Planning Coach by Eric Davies, Paperback | Indigo Chapters