Customer service seems almost forgotten in a lot of modern businesses. It can be easily overlooked, but has been the driving force in separating many Fortune 500 companies from their competition. Good customer service leads to customer retention, which leads to steady income and brand growth. This guide is a quick read that gives individuals or organizations a blueprint on how to build their customer service skills. This is a must read for entrepreneurs, business owners, managers, or anyone looking to improve on or build their customer service skills.