On the contrary, a Hong Kong clothing store imported a batch of clothes from France. On the advertising sign, they wrote: "The most innovative style, the most expensive price", as a result, this batch of imported clothes was compete to buy out, that's because the store took advantage of consumers' comparative disadvantages. PORSHE is a high-end racing car factory in West Germany. Recently, sunglasses and watches from "Porshe design company" are very popular with customers around the world. Porshe was originally a car factory, not eyeglasses and watches. However, Porshe's high-end product criteria is very famous in the world, so as long as a product has the Porshe label, consumers will feel that watches or sunglasses are high-end products. People who cannot afford to buy Porshe racing cars, even if Porshe watches and Porshe sunglasses are expensive compared to similar products, they still want to buy them.