Pop culture—and the advertising that surrounds it—teaches young girls and boys five myths about sex and sexuality: Girls don't choose boys, boys choose girls—but only sexy girls; there's only one kind of sexy—slender, curvy, white beauty; girls should work to be that type of sexy; the younger a girl is, the sexier she is; and sexual violence can be hot. Together, these five myths make up the Lolita Effect, the mass media trends that work to undermine girls’ self-confidence, that condone female objectification, and that tacitly foster sex crimes. But identifying these myths and breaking them down can help girls learn to recognize progressive and healthy sexuality and protect themselves from degrading media ideas and sexual vulnerability.