The "I" Diet is a breakthrough: A diet based on impeccable research. A diet where the dieter never goes hungry or feels deprived. A diet that's completely healthy for you, grounded in the metabolic, genetic and psychological workings of the human body. A diet that shows how the hardwired food instincts that once ensured our survival are now driving too many on the road to obesity—and how we can turn those same instincts into an engine for permanent, healthy weight loss. And a fat-burning marvel of a diet that helped the men and women pictured on the cover and inside the book lose 30 pounds on average in a few short months. Start the "I" Diet and be amazed. The diet has been universally praised. From Jane Brody in The New York Times : "Perhaps the most comprehensive approach to eating for effective weight control." From Women's World : "Obesity cure!" From world-class nutritional researchers and scientists: "A real paradigm shift;" "wise guidance along the road to long-term weight management;" "an honest, straightforward and helpful guide." And not to mention from Harvard's Henry Louis Gates Jr., who recommends the book to "anyone who has struggled with weight gain or obesity, and has given up hope. This diet will change their life."