The story behind the massive white block letters set into a steep Los Angeles hillside—and the city and culture they represent: "Terrific."— San Francisco Chronicle To so many who see its image, the Hollywood sign represents the earthly home of that otherwise ethereal world of fame, stardom, celebrity—the American and worldwide aspiration to be in the limelight, to be, like the Hollywood sign itself, instantly recognizable. How an advertisement erected in 1923, touting the real estate development Hollywoodland, took on a life of its own is a story worthy of a movie itself. Leo Braudy traces the remarkable life of this distinctly American landmark, which has been saved over the years by a various fans and supporters, among them Alice Cooper and Hugh Hefner, who spearheaded its reconstruction in the 1970s. He also uses the sign's history to offer an intriguing look at the rise of the film business from its earliest, silent days through the development of the studio system that helped define modern Hollywood. Mixing social history, urban studies, literature, and film, along with forays into such topics as the lure of Hollywood for utopian communities and the development of domestic architecture in Los Angeles, The Hollywood Sign is a fascinating account of how a temporary structure has become a permanent icon of American culture. "An entertaining tale."— The Washington Post