The Handbook Of Communication Science And Biology by Kory Floyd, Hardcover | Indigo Chapters

The Handbook of Communication Science and Biologycharts the state of the art in the field, describing relevant areas of communication studies where a biological approach has been successfully applied. The book synthesizes theoretical and empirical development in this area thus far and proposes a roadmap for future research. As the biological approach to understanding communication has grown, one challenge has been that research focused on media use/media effects and research focused on interpersonal/organizational communication have evolved separately and largely independently, often with little intellectual conversation between the two areas. The Handbook of Communication Science and Biologyis the only book to bridge the gap between media studies and human communication and spur new work on both areas of focus. With contributions from foremost scholars around the globe, this unique book comprehensively charts the field and sets the agenda for future research on the biological dimensions of communication behavior. Providing readers with an overview of the current state of affairs in this evolving field across its diverse epistemological, theoretical and methodological traditions, it serves as a seminal resource for the training of the current and next generation of communication scientists. | The Handbook Of Communication Science And Biology by Kory Floyd, Hardcover | Indigo Chapters