Everything You Know About Discipline Is Wrong. Discipline is not cold-plunging, joining the 5 AM Club, exercising twice per day, reading one book every week, or living with a Navy SEAL. True discipline requires you to put a Level 10 effort into your Level 10 problem and say "No!" to everything else. Authors and business coaches Craig Ballantyne and Daniel Woodrum share simple yet powerful strategies for doing what you should do, when you should do it, no matter how you feel about doing it. Inside, you will learn: How to leverage Effortless Discipline Systems and Higher Standards to achieve your big goals and dreams The one "North Star" decision required for achieving results faster and getting back on track whenever extreme obstacles get in your way How to quickly and easily shift your identity-a key element of high performance-so you can replace bad habits practically overnight A formula for creating your own personal standards of excellence that deliver your dream life without extreme sacrifices or suffering The Dark Side of Discipline shows you how to figure out what matters-and what doesn't-to effortlessly and painlessly achieve your goals. Stop spending hundreds of hours chasing the wrong path to success. Are you ready to apply a Level 10 effort to your Level 10 problems automatically? Start Achieving More-Today!