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The Complete Marketer by Malcolm Mcdonald, Paperback | Indigo Chapters
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Coles
The Complete Marketer by Malcolm Mcdonald, Paperback | Indigo Chapters
From Malcolm Mcdonald
Current price: $38.09
Coles
The Complete Marketer by Malcolm Mcdonald, Paperback | Indigo Chapters
From Malcolm Mcdonald
Current price: $38.09
Loading Inventory...
Size: 0.67 x 9.173 x 1.11
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The Complete Marketeris a solid introduction to the marketing discipline, broken down into over 60 constituent chapters – including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team. McDonald and Meldrum have simplified the marketing discipline – translating the jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. Designed as a resource that can be read as a whole or dipped into as needed, this book applies the authors' marketing know-how to every aspect of the marketing mix, making it a valuable resource for general managers, non marketers and marketing students. | The Complete Marketer by Malcolm Mcdonald, Paperback | Indigo Chapters