This book identifies the factors-geographic, economic, cultural, and technical-that must be considered if technology transfer is to be effective. Samli and his contributors emphasize cultural barriers as the greatest challenge to a successful transfer. They advance an all important principle, that of congruence among the sender, the technology, and the receiver. Among the questions the book answers are: What sender strategies are most successful in technology transfer? What technologies should have higher priorities and how should these be established? What are the cultural barriers to technology transfer? What are the institutional instruments of technology transfer and how do they proceed in transfer activities? How should the process of technology transfer and its aftermath be monitored? Sixteen essays, written by scientists, economists, and marketing specialists, answer each of these and many other questions about technology transfer. | Technology Transfer by A. Coskun Samli, Hardcover | Indigo Chapters