WHAT IT IS

GOES ON FLAWLESSLY, WET OR DRY. REFRESHES NONSTOP. WEIGHTLESS. BREATHABLE. A creamy, powder foundation you can apply wet or dry for a customized, natural finish. This foundation, with ActiveForceTM technology, synchronizes with skin and self-refreshes nonstop for a 24-hour just-applied look and flawless finish. Made in Japan.


WHO IT'S FOR

For all skin types.


WHAT IT DOES

A SHISEIDO first in foundation, with ActiveForceTM technology, that self-refreshes nonstop so you maintain a just-applied, flawless finish that lasts 24 hours. This long-wear creamy, powder foundation synchronizes with skin and helps resist heat, humidity, oil, and motion. Apply wet or dry for customized coverage and a natural finish. Skin looks and feels fresh all day. Weightless comfort. Breathable. Blendable. Buildable. Sheer-to-Medium, buildable coverage. Customized, natural finish. Smudge-proof. Immediate hydration. 8-hour shine control. Non-comedogenic. Dermatologist tested.


HOW TO USE IT

Apply the powder foundation wet or dry for a smooth, refined finish that resists sweat, water, humidity, creasing, and transference.

To apply wet: Dampen the sponge with water and squeeze out any excess. Use the black side of the sponge to pick up a small amount of product and apply evenly by pressing onto the skin.

To apply dry: Use the white side of the sponge to pick up a small amount of product. Apply from the center of the face and sweep outwards, building additional coverage by tapping over areas where needed.

For a natural polished finish, swirl the HANATSUBAKI HAKE Polishing Face Brush over the powder and buff onto the skin using circular motions