Swerve is a great tasting sweetener that measures cup-for-cup just like sugar- without the bitter aftertaste or digestive discomfort of other sweeteners. It's perfect for baking, cooking and sweetening your favourite foods and beverages. Swerve is Plan-Based with a unique blend of non-GMO ingredients that are derived from fruits and vegetables. It contains no artificial ingredients, preservatives or flavours. Natural Keto Friendly and Sugar Free.