Summary of Invisible Influence by Jonah Berger | Includes Analysis   Preview :   Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors can influence a personal decision. Familiarity is a strong motivator for choices. People think more favorably about the things they see frequently even if they are unaware that they have seen them. They are also more likely to conform to group consensus, which can lead to increased popularity of popular products but can cause individuals to avoid contradicting a group that agreed on the wrong choice. Individuals differentiate themselves from others by choosing unfamiliar options intentionally. Privately, the same people will make similar choices as the rest of the group…   PLEASE NOTE: This is  key takeaways and analysis  of the book and NOT the original book.   Inside this Instaread Summary of Invisible Influence by Jonah Berger | Includes Analysis   Overview of the Book Important People Key Takeaways Analysis of Key Takeaways   About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.  Visit our website at  instaread.co .