Storyselling is a compelling way to acquire valuable information and form deep human connections with clients. Similes, metaphors, anecdotes, illustrations and asking open-ended questions help you to sell more effectively by understanding clients’ needs. Storyselling for Financial Advisors: How Top Producers Sell describes this process of intuitive connection and translates it into accessible, practical strategies any financial professional can use. Discover real-life stories and learn how to tap into clients’ gut reactions. Learn insights to elicit stories; strategies for tapping into the affluent market; tactics addressing unique stories behind generational investors and methods for using stories to demonstrate common investment concepts. | Storyselling for Financial Advisors by Scott West, Hardcover | Indigo Chapters