Podcasting is an incredible niche area of media production, online marketing, and sales strategy. Talk to a marketing director at any company, and they'll likely know little to nothing about podcasting and its benefits in improving a firm's brand, publicity, awareness, goodwill, and overall sales. But just like any project in the business world, execution is key. That's what this book is about how you can start a podcast, with very little investment, and make money through it. Clean and concise, this book needs no asterisks for outdated gear and confusing workflows. Touted as one of the great primers on podcasting, the author walks readers through the podcasting process in plain English and navigates the digital media and marketing landscape.