The Mission: To learn about the dynamic, technical advances occurring in special effect pigments and to know how to exploit them in specific coatings, plastics, printing inks and cosmetics applications while satisfying the demands of the market. The Audience: Colour designers, product developers and applications technologists in the coatings, plastics, printing inks and cosmetics industries, as well as all marketing and sales employees of these divisions who are seeking to instill coatings and pigment knowledge into their customers. The Value: Readers acquire a profound knowledge of the properties, manufacturing processes and specific application areas of special effect pigments. The latest advances in colorimetry ensure that products containing special effect pigments are subjected to state-of-the-art quality assurance methods.