This pillow is filled with care in Canada. The soft 500 thread count shell is filled with ethically-sourced 625 loft white down. Down is fluffy, light and delicate and it makes for pillows that are soft, sinky, and malleable. Soft Support is a very soft, flatter-style pillow perfect for front sleepers or those who prefer minimal support. Canadian Down & Feather Company is Canada's leading manufacturer and brand of down and feather sleep products. CDFC is passionate about innovative, smart design and environmentally-conscious production. They use only ethically-sourced materials that pass strict quality control standards, delivering products that are free of harmful substances, while still being fairly priced.