Updated to reflect the latest technological innovations and challenges, the fourth edition ofSocial Media: How to Engage, Share, and Connecthelps students understand and successfully use today's social media tools as PR professionals and personal users. Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, "sticky" social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals. Features of the fourth edition include: Chapter objectives and learning outcomesSocial Media Expert profilesTheory into Practice boxes#LRNSMPR (Learn Social Media and Public Relations) boxesComprehensive glossary of termsCoverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphereNew appendix with social media guidelines template