Lessons Learned - Voyages Travelled - Stories Shared This is not just a book about selling employee benefits, another sales manual or a book about sailing trips and travelling the world. SELLING BENEFITS is all that and more, in an easy and entertaining read. You will enjoy and make use of the lessons shared to improve both yourself and your practice. Your business relationships will thrive and be more successful. Dave shares his learnings from his long term business partnerships and through those you will better understand: - How to establish lifelong relationships no one will be able to break - Lessons to help strengthen client partnerships - How to build client loyalty that won't be compromised - Ways of using storytelling to make business lessons stick. You will leave with many practical take-aways you can put to work immediately to improve your business and be more successful.