We're all looking for that perfect balance between loving ourselves as we are and becoming the best person we can be. But it's going to take a lot more than bubble baths, wine, $8 lattes, affirmations, and other bullsh*t social media has deemed essential for #selfcare and #selfimprovement. To truly become your best self, you have to be a little more... SELFISH. Selfishness is perhaps the world's most controversial, undesirable, and misunderstood trait--particularly for women. In every area of our lives, we bend over backward to avoid this stigmatizing label. But what if we didn't? In Self-ish , clinical psychologist Sunita Osborn challenges what we think we know about selfishness. With radical candor and bold humor, she dispels the myths and distortions that surround the fundamental psychological concepts of self-care, self-trust, self-love, and self-discipline, explaining how these terms have become empty badges of honor because of social media, societal norms, and our upbringings. Dr. Osborn urges women everywhere to unapologetically nurture their personal growth with strength and wisdom, blazing a path to self-leadership with encouragement, tools, and concrete steps to level-up their whole selves. In a time when women's needs, autonomy, and safety are at risk, this provocative new book shows how being selfish can foster transformative, empowering change in your relationships, the systems you inhabit, and most importantly, yourself.