Magic isn’t a business tool but there are wizards in the marketing world. Roy H. Williams’ followup to The Wizard of Ads functions acts as a guide to his popular business philosophies and principles. Secret Formulas of the Wizard of Ads is a powerful tool to increase your marketing successes. Topics include how to write compelling ad copy, using echoic retention to create lasting messages and how to price your product and services. | Secret Formulas Of The Wizard Of Ads by Roy H. Williams, Paperback | Indigo Chapters