Saturday Morning Breakfast Cereal ( SMBC ) is at heart a geek comic, but it nevertheless addresses a broad range of topics, such as love, relationships, economics, politics, religion, science, and philosophy. It is one of the fastest growing comics online, having sextupled in readership since 2008. SMBC appeals to many different groups, as evidenced by the fact it has been featured on a variety of important websites and blogs, including The Economist, Glamour, BoingBoing, Bad Astronomy, Blastr, Blues News, Joystiq, The Washington Post, Freakonomics, and more. SMBC has never released a book, which is almost unheard of for a comic with such an extensive archive, making this first-ever collection highly anticipated. BreadPig donates its profits to DonorsChoose.org, a not-for-profit organization that aims to improve public education by empowering every teacher to be a change-maker and enabling any citizen to be a philanthropist.