A blunt wake-up call to salespeople and sales leaders that debunks the myths of the latest miracle solutions and refocuses your sales strategy on a proven approach that will drive the results you want. Welcome to the world of sales. From the first days to late career, the one constant you can bank on is the roaring noise from so-called experts who want to convince you that everything has changed and that you need their latest tools, toys, tricks, or complex processes to stay even or get ahead of the pack. Ironically, it seems that the more of these new miracle solutions you adopt, the more confused you become and the harder it is to get results. In Sales Truth , Mike Weinberg offers a blunt wake-up call to salespeople and sales leaders on how to get past the noise and focus on getting new sales. Here's the truth: Most of these so-called experts have no idea whether what they're pushing works or if it will help your situation. The number of "likes" a sales improvement article receives is often inversely proportional to its accuracy or helpfulness to the typical seller or sales team. The good news is that proven, simple truths and simple frameworks for sales and sales management will drive the results you want, and you can learn all about them in this groundbreaking book. The bestselling author of New Sales. Simplified. and Sales Management. Simplified. , Mike Weinberg brings sanity back to the sales effectiveness table.