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Coles ₹250 AND A REVOLUTION: The Life and Legacy of Professor Manubhai Shah at Village Green Shopping Centre in Vernon, BC
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₹250 and a Revolution
What kind of movement begins with just ₹250?
In 1978, Professor Manubhai Shah founded the Consumer Education and Research Centre (CERC) in Ahmedabad with a modest corpus of ₹250. What followed was not merely the creation of an institution but the beginning of a movement that helped transform consumer rights in India.
At a time when markets were dominated by sellers and ordinary citizens had little protection, Professor Shah believed that consumers deserved dignity, transparency, and fairness. Through research, education, and landmark legal interventions, CERC helped bring accountability to both public institutions and private corporations.
Written by his only son, Caring Anang (Anang Shah), this biography offers a rare personal and historical perspective on the life of a man who combined discipline, courage, and public spirit to build institutions that outlived him.
₹250 and a Revolution tells the remarkable story of how conviction and integrity helped shape India's consumer movement and strengthen the rights of ordinary citizens.
₹250 and a Revolution
What kind of movement begins with just ₹250?
In 1978, Professor Manubhai Shah founded the Consumer Education and Research Centre (CERC) in Ahmedabad with a modest corpus of ₹250. What followed was not merely the creation of an institution but the beginning of a movement that helped transform consumer rights in India.
At a time when markets were dominated by sellers and ordinary citizens had little protection, Professor Shah believed that consumers deserved dignity, transparency, and fairness. Through research, education, and landmark legal interventions, CERC helped bring accountability to both public institutions and private corporations.
Written by his only son, Caring Anang (Anang Shah), this biography offers a rare personal and historical perspective on the life of a man who combined discipline, courage, and public spirit to build institutions that outlived him.
₹250 and a Revolution tells the remarkable story of how conviction and integrity helped shape India's consumer movement and strengthen the rights of ordinary citizens.
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