Rouge plumpissimo lipstick is a savvy blend of plumping agents and hydrating ingredients. The formula is concentrated with marine collagen beads, a natural filling product with dramatic volumizing potential. On contact with moisture in the lips, the dehydrated microbeads swell to 10 times their size. This increase in volume has a virtually instant smoothing effect on the lip surface and reduces the appearance of fine lines within an hour. The formula is also rich in allantoin, an ingredient with recognized healing and soothing properties which helps to stimulate the natural cellular regeneration process. Light-reflecting micro-particles catch and deflect light for added brilliance. The final complements to this blend of ingredients are jojoba oil and vitamins c and e for optimal protection and comfort. Flavoured with mentol, rouge plumpissimo is deliciously refreshing! it glides on with a creamy texture for beautiful coverage and a remarkably intense, brilliant look.