An illustrated history of Rolex, the world's most successful luxury wristwatch brand, featuring the earliest models to the present day collection.  No Swiss watch brand has a more powerful reputation than Rolex. The name has long been synonymous with luxury watches of enormous prestige and the highest quality. Since the Genevan manufacturer's founding by Hans Wilsdorf in 1908, these precious timepieces have become coveted around the world. In this illustrated overview, become acquainted with Rolex's exciting history, which has been almost constantly characterized by success and expansion. At the same time, examine the highlights of the most important models, primarily from the current collection, presented here in detailed images with complete technical specifications and accurate prices. This compact volume is a fine starting point for the novice collector and an efficient guide for the aficionado.