In an era of relentless competition, how can an enterprise achieve sustained and lean growth? Ji Qi, the architect of three NASDAQ-listed companies — Ctrip, Home Inns, and, finally, H World Group — offers profound answers and reflections in this seminal work. More than a memoir, this book is a transformative “map of thinking” that weaves together philosophical inquiry, scientific principles and hard-won business practices. Ji Qi argues that breakthrough success requires a fundamental shift from simply chasing profits to creating genuine value. He reveals how a founder’s quest for Truth, Goodness and Beauty becomes the silent architect of corporate culture, product design and lasting legacy. Furthermore, the journey of his H World Group becomes a compelling parable for our time, illustrating how “disruptive innovation” is an act of re-imagination and how “simplicity” is the ultimate sophistication