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Coles Purpose-Driven Profit: How to Build a Business That Feeds Both Wallet and Soul at Village Green Shopping Centre in Vernon, BC
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What if the business you run could nourish your inner life as much as your bank account? For too long, entrepreneurs have been told they must choose between success in the marketplace and staying true to their deepest values. This book challenges that false divide and offers a practical, refreshing path forward: building a purpose-driven business that thrives financially while feeding your sense of meaning.
Here, profit is not the enemy of purpose-it's its partner. With clear frameworks, case studies, and reflection prompts, you'll learn how to structure values-based entrepreneurship so that growth strengthens rather than erodes your soul. You'll see how to measure both profit and meaning with a double bottom line framework, and how to avoid the traps of scaling too fast or drifting into compromise.
This book is for founders, small business owners, creatives, and visionaries who want more than numbers-they want alignment. It is for those seeking ethical business strategy for founders who refuse to sell out, and for leaders curious about purpose-led leadership that inspires loyalty and lasting impact.
Inside, you'll explore:
- How to design profit models that embody your core values
- Ways to track both financial gain and spiritual ROI
- Strategies for scaling without selling out
- The hidden power of business values alignment in shaping culture and customer trust
By the end, you'll hold a new lens for entrepreneurship: one where profit with purpose is not only possible, but the most sustainable way to build. If you're ready to transform how you define success and create a business that feels good to run, this book is your guide.
What if the business you run could nourish your inner life as much as your bank account? For too long, entrepreneurs have been told they must choose between success in the marketplace and staying true to their deepest values. This book challenges that false divide and offers a practical, refreshing path forward: building a purpose-driven business that thrives financially while feeding your sense of meaning.
Here, profit is not the enemy of purpose-it's its partner. With clear frameworks, case studies, and reflection prompts, you'll learn how to structure values-based entrepreneurship so that growth strengthens rather than erodes your soul. You'll see how to measure both profit and meaning with a double bottom line framework, and how to avoid the traps of scaling too fast or drifting into compromise.
This book is for founders, small business owners, creatives, and visionaries who want more than numbers-they want alignment. It is for those seeking ethical business strategy for founders who refuse to sell out, and for leaders curious about purpose-led leadership that inspires loyalty and lasting impact.
Inside, you'll explore:
- How to design profit models that embody your core values
- Ways to track both financial gain and spiritual ROI
- Strategies for scaling without selling out
- The hidden power of business values alignment in shaping culture and customer trust
By the end, you'll hold a new lens for entrepreneurship: one where profit with purpose is not only possible, but the most sustainable way to build. If you're ready to transform how you define success and create a business that feels good to run, this book is your guide.
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